Women are more active than men at communicating over the internet and visiting social networks. This is especially true for daily use. The difference is extra large when it comes to daily visits on Instagram (22% vs. 12%), Facebook (53% vs. 41%), blogs (13% vs. 5%), SMS (60% vs. 50%) and daily visits to social networks with the mobile phone (65% vs. 48%). It is also more common that women publish their location (21% vs. 13% at least once a week). But there are no great differences between men and women in how often they use e-mail, Twitter, Instant messaging, visit chat rooms or send an mms.
As previously stated, there are significant differences between different age groups in how active one is to communicate and participate in social networks. The young are more active. In some cases, as with Instagram and chat, the youngest (12–15) are the most active, and in some other cases, it is the older youth (16-25) which are the most active using Instant messaging, Facebook, updates, sharing and forwarding. The exception is e-mail, which everyone uses regardless of age.
What about education? In a later chapter, we will see how educational background plays a large role in the way one uses the internet for information and facts. For such content, those with higher education are most active with their use. When it comes to communication and social networking, the situation is different. Here, the difference is consistently small between people with higher and lower degrees of education. This applies to the use of Instagram and participation on social networks such as, for example, Facebook, and micro blogs like Twitter.
A closer study shows that there are some differences when one looks at each age group separately. It is among the elderly, especially among pensioners, that education plays a role. The highly educated elderly are more active when it comes to, for example, sms, mms, Facebook, posting messages and comments, posting their own content, Instant messaging, sharing and forwarding, and more.